Reducing Regional and Political Risk in Your Investments: Overcoming the Backfire Effect
Reducing Regional and Political Risk in Your Investments: Overcoming the Backfire Effect When it comes to investment decisions, our brains often cling tightly to existing beliefs, even when faced with conflicting evidence. For example, my daughter’s basketball team lost 18-0 last night, no joke, they didn’t score a single point ! But when I think about their team this morning, I still cling to my belief that they are great, a team capable of winning the league. This behavioral phenomenon is known as the backfire effect, it causes [...]